Privacy policy

Privacy Policy for LightEsthetics

Last updated: April 13, 2025

This Privacy Policy describes how LightEsthetics (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from lightesthetics.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

We collect personal information from a variety of sources to provide the Services. The information we collect and use depends on how you interact with us.

In addition to the specific uses set out below, we may use the information we collect to communicate with you, improve the Services, comply with legal obligations, enforce terms of service, and protect our rights and those of our users.

What Personal Information We Collect

We collect and process the following types of personal information:

Information We Collect Directly from You

  • Contact details (e.g., your name, address, phone number, and email address).

  • Order information (e.g., your name, billing/shipping address, payment details, email, and phone number).

  • Account details (e.g., username, password, security questions).

  • Customer support communications (e.g., any information you provide when contacting us).

Information We Collect Automatically

  • Usage Data (e.g., IP address, browser type, device information, pages visited, interaction with the Services).

  • Cookies, pixels, and similar technologies that help us analyze and improve user experience.

Information from Third Parties

  • Shopify: As our e-commerce platform provider, Shopify may collect transaction and account-related data (see Shopify's Privacy Policy).

  • PayPal: As a payment processor, PayPal collects payment details to process transactions (see PayPal's Privacy Policy).

  • Stripe: A payment processor collecting payment information for order fulfillment (see Stripe's Privacy Policy).

How We Use Your Personal Information

We use your personal data for the following purposes:

  • To Provide Services: To fulfill our contract with you, process payments, handle orders, arrange shipping, and facilitate returns and exchanges.

  • Marketing: To send promotional emails, texts, or postal mail related to our services and products.

  • Security and Fraud Prevention: To detect, investigate, or prevent fraudulent activity or violations of our terms.

  • Customer Support and Service Improvement: To communicate with you regarding support, product inquiries, and to enhance our services.

Cookies

We use cookies on our Site to improve functionality and user experience. By using our services, you consent to the use of cookies. You may modify your browser settings to refuse cookies, but this may limit your ability to use certain features.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

  • To third-party vendors and service providers who help us with business operations (e.g., payment processing, shipping, IT services).

  • To business or marketing partners for promotional purposes.

  • When you request or consent to such disclosure.

  • As required by law, or to protect our rights or the rights of others.

Third-Party Websites and Links

Our Site may link to third-party websites. We are not responsible for their privacy practices. Please review the privacy policies of those sites.

Children’s Data

Our services are not intended for children, and we do not knowingly collect personal data from children under the age of 13.

Security and Retention of Your Information

We implement robust administrative, technical, and physical measures to safeguard your personal data from unauthorized access, alteration, disclosure, or destruction.

Retention Period:

We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

Your Rights

Depending on where you live, you may have the following rights regarding your personal data:

  • Right to Access: You can request access to your personal data.

  • Right to Delete: You can request deletion of your personal data.

  • Right to Correct: You can request corrections to inaccurate data.

  • Right to Portability: You can request a copy of your personal data in a machine-readable format.

  • Right to Restrict or Object to Processing: You may have the right to limit or object to the processing of your data.

To exercise these rights, contact us as specified below.

International Transfers

Your personal data may be transferred to, and stored in, countries outside your country of residence. If your data is transferred to countries with different data protection laws, we will ensure that appropriate safeguards are in place to protect your information.

Complaints

If you believe your data protection rights have been violated, please contact us using the information below. If we do not resolve your complaint, you may have the right to lodge a complaint with a supervisory authority.

Basis of Processing

We process your personal data on one or more of the following legal bases:

  • Contract Fulfillment: If the processing is necessary for the performance of a contract with you (e.g., processing orders, delivering products, and services).

  • Legal Obligations: If the processing is necessary to comply with legal obligations (e.g., tax or accounting obligations).

  • Legitimate Interests: If the processing is necessary for our legitimate interests, which do not override your rights and freedoms (e.g., improving our services, security measures, or marketing purposes).

  • Consent: If the processing is based on your consent, you have the right to withdraw it at any time (e.g., for marketing purposes).

Automated Decision-Making and Profiling

We may use your personal data for automated decision-making and profiling, which may have an impact on you. These processes may be used to create personalized offers or services based on your preferences or purchase behavior. If you do not wish for this to occur, you can contact us at any time to review or object to this.

Use of Social Media and Tracking Technologies

Our website may use social media plugins and tracking technologies such as Google Analytics or Facebook Pixel. These technologies can gather data on your interactions with our online store, which is used to show you personalized ads or improve the service. You can refuse the use of cookies and similar technologies in your browser settings.

  • Google Analytics: Google Analytics is a web analytics service that helps us understand user behavior on our website. Google Analytics may use cookies to analyze your use of the website. For more information about Google Analytics, refer to the Google Privacy Policy.

  • Facebook Pixel: Facebook Pixel is used to serve personalized ads on Facebook and measure the effectiveness of our ads.

You have the option to disable tracking technologies in your browser privacy settings.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. If there are legal obligations (e.g., tax or accounting requirements), we will store your data for the required period. Once your data is no longer needed, it will be either deleted or anonymized.

Data Transfers within the Corporate Group

If we are part of a corporate group, we may share personal data within the group to fulfill contractual obligations or improve our services. We ensure that all legal requirements for data protection are met when such transfers occur.

Data from Business Partners or Third Parties

We may receive personal data from third parties when you interact with our business partners or service providers, for example, when signing up for marketing promotions or using partner services. This data will be processed in accordance with the data protection laws of the relevant third party.

Data Subject Rights Under GDPR (If Applicable)

If you are in the European Union or other regions that require compliance with the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

  • Right to Access: You can request a copy of the personal data we hold about you.

  • Right to Rectification: You can request that we correct any inaccurate or incomplete information.

  • Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data under certain conditions.

  • Right to Restriction of Processing: You can request us to restrict the processing of your personal data under certain conditions.

  • Right to Data Portability: You can request to receive your personal data in a structured, commonly used, and machine-readable format.

  • Right to Object: You can object to the processing of your personal data under certain conditions, including for marketing purposes.

  • Right to Withdraw Consent: If we process your data based on your consent, you have the right to withdraw consent at any time.

To exercise any of these rights, please contact us using the contact information below.

Right to Opt-Out of Marketing Communications

You have the option to opt out of receiving promotional or marketing emails and text messages from us by:

  • Using the "unsubscribe" link at the bottom of our emails

  • Contacting us directly to request removal from our marketing communications

Please note that even if you opt-out of marketing communications, we may still send you transactional messages related to your purchases or account.

Data Transfers to Third Countries

If you are located outside the country where your personal data is collected (e.g., the EU), your personal information may be transferred to, stored, or processed in a country that does not have the same data protection laws as your home country. We ensure that these transfers comply with data protection laws, and we take appropriate steps to protect your information.

Contact Information for Data Protection Queries

If you have any questions or concerns about your data protection rights or this Privacy Policy, or if you wish to exercise any of your rights, please contact us at:

Tim Beck
Email: info@lightesthetics.com
Address: Chraibelstrasse 19, Herznach-Ueken, 5027, CH.

Affiliate and Partner Links

If our website contains affiliate links or links to third-party websites, we are not responsible for the privacy practices of these third parties. Please review their privacy policies for more information.

Security of Data

We take reasonable steps to ensure the security of the data transmitted through our website. All sensitive information is transmitted using SSL encryption to protect your personal and payment details.

California Consumer Privacy Act (CCPA) Rights (If Applicable)

For users in California, under the CCPA, you have additional rights related to your personal information, including:

  • Right to Know: You can request details about the data we collect and share.

  • Right to Delete: You can request that we delete your personal data.

  • Right to Opt-Out: You can opt-out of the sale of your personal information.

  • Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

For a comprehensive CCPA notice, please add the following:

“Do Not Sell My Personal Information”: In case your business engages in the sale of personal information, you need to provide an opt-out mechanism for California residents to stop the sale of their personal information.

Updates and Changes to Privacy Policy

This Privacy Policy may be updated from time to time to reflect changes in practices, technology, legal requirements, or business needs. We will notify you of any significant changes by posting an updated Privacy Policy on the website or sending you an email notification. Please review this Privacy Policy periodically to stay informed of any updates.